'Legacy Collection' Uniform Launch

The New York Jets unveiled their new "Legacy Collection" in April of 2024, a three-uniform set paying homage to the team's iconic "Sack Exchange" era of 1979-89. The uniforms feature classic double-stripe shoulders and single-stripe pants, modernizing a historical design with contemporary technology. This initiative signifies the organization's commitment to innovation and honoring its heritage, creating a refreshed identity that resonates with all generations of fans.

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This launch also included a modernized version of the iconic Sack Exchange logo, which features a custom typeface with a bolder composition and a refined, faster-looking plane. The updated logo is prominently featured on each helmet shell, and a full suite of secondary logos was developed to further reinforce and expand the Jets brand. The new uniforms and apparel collection were made available for fans on JetsShop.com and at the official Jets Shop at MetLife Stadium, allowing fans to immediately connect with the team's refreshed look and feel.