About Me
With over 7 years of experience at the intersection of professional sports and premium brand identity, I specialize in evolving brand handwriting through conceptual development and visual execution. My background is rooted in the high-stakes environment of the NFL, where I bridge the gap between business strategy and content-led marketing to create campaigns that resonate with a new generation of consumers.
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I excel at turning brand vision into action—from developing moodboards and overseeing casting to providing on-set art direction for celebrity and athlete talent. I am an expert in managing the speed and scale of the NFL season, leading creative teams through roadblocks to deliver seasonal editorial content that is culturally relevant, premium, and unmistakably aligned with the brand aesthetic.
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My approach is defined by a strong bias for execution and a passion for building collaborative teams with a shared vision. I thrive on the challenge of seeking creative solutions that advance a brand’s point of view and spark meaningful conversation across all platforms.
This strategic and futuristic mindset is guided by my CliftonStrengths (2024): Ideation, Strategic, Futuristic, Developer, and Activator. I leverage these talents to anticipate trends, cultivate potential in others, and ensure the timely delivery of high-impact visual narratives.
Senior Manager, Photography & Digital, New York Jets
June 2025- Present
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Shapes and maintains the visual identity of the New York Jets—upholding the brand through consistent visual quality and operational efficiency, serving as a trusted content leader across the organization.
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Spearheads cross-functional collaboration with Social Media, Sponsorships, Partnerships and Marketing teams to seamlessly integrate visual content into broader brand strategies.
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Manages rights usage, access, and licensing workflows in coordination with legal, marketing, sponsorship, and league partners.​
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Reports to the Vice President of Content Strategy & Production, overseeing the content strategy, managing the visual archive, and directing a network of freelance photographers & artists, ensuring excellence across both creative execution and operational workflows.​​
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Partners with content producers, social leads, talent, and designers to deliver and plan for platform-specific, story-driven imagery.​​
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Plays a central role in building the scalable systems and processes that serve cross-functional partners across the organization.
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Provides mentorship and development for junior staff and seasonal hires, fostering a culture of creativity, accountability, and excellence in deliverables and expectations.
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Oversees the design, operation, and preservation of the infrastructure that supports campaign asset creation, photography coverage, archival systems, and asset delivery.
Manager, Photography & Digital,
New York Jets
June 2023 – July 2025
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Spearheaded cross-functional collaboration with Social Media, Digital, Partnerships and Marketing teams to seamlessly integrate visual content into broader brand strategies.
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Led the overarching photography, marketing and creative strategies for comprehensive visual content, ensuring timely delivery of high-quality assets optimized for social media, campaigns, and partnerships.​​
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Managed project timelines, resourcing, and deliverable tracking, including directing extensive (300+ item) gameday shot lists and overseeing freelance photography teams.
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Managed creative budgets and project timelines, consistently contributing to the efficient execution of visual content initiatives.
Coordinator, Photography & Digital Archival Services, New York Jets
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Coordinated freelance photography teams, ensuring strategic coverage for game days and events aligned with brand objectives.
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Co-led content planning initiatives, developing detailed photo briefs and visual campaigns specifically tailored to drive fan engagement across digital platforms.
May 2022 – May 2023
Team Photographer, New York Jets
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Captured compelling visual content for a major professional sports organization, with a focus on maximizing impact and engagement across social media channels and supporting diverse team needs.
May 2021 – May 2022
Photo + Digital Asset Management Lead, Los Angeles Rams
May 2020 – November 2020
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Managed the strategic planning and execution of integrated visual content for high-profile brand initiatives, including the 2020 Rams logo rebrand, new uniforms, and SoFi Stadium opening, ensuring assets were optimized for widespread distribution and engagement across social platforms.
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Designed and implemented a Digital Asset Management (DAM) system, a key operational improvement that significantly improved the speed and efficiency of content delivery for real-time social media publishing.
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Provided creative direction and managed external photography resources for key projects.
Senior Live Content Correspondet, National Football League (NFL)
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Developed and executed real-time social media content strategies at major NFL events, driving significant fan engagement and brand visibility across league channels.
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Leveraged performance data to identify emerging trends and optimize content performance, contributing to strategic decision-making.
July 2018 – May 2019
Education
Master of Business Administration (MBA), Florida Atlantic University
The Florida Atlantic University (FAU) MBA program is designed to provide students with a comprehensive understanding of business principles and practices. The curriculum emphasizes analytical skills, strategic thinking, and leadership development to prepare graduates for a wide range of management roles in a globalized economy.
In Progress, Began 2023
B.S., Labor and Employment Relations, The Pennsylvania State University
2015- 2018
The Penn State Bachelor of Science in Labor and Employment Relations is a dynamic, accelerated program that I completed in three years. This multidisciplinary degree provided me with a deep understanding of the complex dynamics of the modern workplace, with a particular focus on the intersection of business, psychology, and organizational processes. The curriculum delved into critical areas such as workplace and leadership psychology, organizational behavior, ethics, and talent management, equipping me with the skills to effectively manage people, navigate organizational challenges, and foster positive and productive work environments.
CLIENTS + EMPLOYMENT
Working With the Best
