About Me
With 8+ years of experience in the fast-paced world of professional sports media while being a classically trained business professional, I specialize in building and executing innovative brand campaigns that resonate and drive meaningful change. A significant part of my background is in photography and leading creative teams, fueled by a passion for powerful visual storytelling. I specialize in conceptualizing and managing intricate, wide-spanning campaigns that create compelling visual narratives, align with the brand's story, and ensure timely execution of deliverables.
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I excel at turning brand vision into action. My creative ingenuity connects seemingly disparate ideas to build distinctive narratives, while my strategic mindset anticipates trends/ needs and forges new paths. I'm inspired by what could be, cultivating the potential in others, and building collaborative teams with a shared vision—all with a strong bias for execution to deliver a strong brand point of view and spark meaningful conversation.
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The professional approach above is guided by my CliftonStrengths results, a talent-based assessment from Gallup: Ideation, Strategic, Futuristic, Developer, and Activator (2024).
Senior Manager, Photography & Digital Archival Services, New York Jets
June 2025- Present
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Shapes and maintains the visual identity of the New York Jets—upholding the brand through consistent visual quality and operational efficiency, serving as a trusted content leader across the organization.
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Spearheads cross-functional collaboration with Social Media, Sponsorships, Partnerships and Marketing teams to seamlessly integrate visual content into broader brand strategies.
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Manages rights usage, access, and licensing workflows in coordination with legal, marketing, sponsorship, and league partners.​
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Reports to the Vice President of Content Strategy & Production, overseeing the content strategy, managing the visual archive, and directing a network of freelance photographers & artists, ensuring excellence across both creative execution and operational workflows.​​
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Partners with content producers, social leads, talent, and designers to deliver and plan for platform-specific, story-driven imagery.​​
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Plays a central role in building the scalable systems and processes that serve cross-functional partners across the organization.
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Provides mentorship and development for junior staff and seasonal hires, fostering a culture of creativity, accountability, and excellence in deliverables and expectations.
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Oversees the design, operation, and preservation of the infrastructure that supports campaign asset creation, photography coverage, archival systems, and asset delivery.
Manager, Photography & Digital Archival Services, New York Jets
June 2023 – July 2025
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Spearheaded cross-functional collaboration with Social Media, Digital, Partnerships and Marketing teams to seamlessly integrate visual content into broader brand strategies.
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Led the overarching photography, marketing and creative strategies for comprehensive visual content, ensuring timely delivery of high-quality assets optimized for social media, campaigns, and partnerships.​​
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Managed project timelines, resourcing, and deliverable tracking, including directing extensive (300+ item) gameday shot lists and overseeing freelance photography teams.
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Managed creative budgets and project timelines, consistently contributing to the efficient execution of visual content initiatives.
Coordinator, Photography & Digital Archival Services, New York Jets
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Coordinated freelance photography teams, ensuring strategic coverage for game days and events aligned with brand objectives.
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Co-led content planning initiatives, developing detailed photo briefs and visual campaigns specifically tailored to drive fan engagement across digital platforms.
May 2022 – May 2023
Team Photographer, New York Jets
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Captured compelling visual content for a major professional sports organization, with a focus on maximizing impact and engagement across social media channels and supporting diverse team needs.
May 2021 – May 2022
Photo + Digital Asset Management Lead, Los Angeles Rams
May 2020 – November 2020
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Managed the strategic planning and execution of integrated visual content for high-profile brand initiatives, including the 2020 Rams logo rebrand, new uniforms, and SoFi Stadium opening, ensuring assets were optimized for widespread distribution and engagement across social platforms.
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Designed and implemented a Digital Asset Management (DAM) system, a key operational improvement that significantly improved the speed and efficiency of content delivery for real-time social media publishing.
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Provided creative direction and managed external photography resources for key projects.
Senior Live Content Correspondet, National Football League (NFL)
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Developed and executed real-time social media content strategies at major NFL events, driving significant fan engagement and brand visibility across league channels.
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Leveraged performance data to identify emerging trends and optimize content performance, contributing to strategic decision-making.
July 2018 – May 2019
Education
Master of Business Administration (MBA), Florida Atlantic University
The Florida Atlantic University (FAU) MBA program is designed to provide students with a comprehensive understanding of business principles and practices. The curriculum emphasizes analytical skills, strategic thinking, and leadership development to prepare graduates for a wide range of management roles in a globalized economy.
In Progress, Began 2023
B.S., Labor and Employment Relations, The Pennsylvania State University
2015- 2018
The Penn State Bachelor of Science in Labor and Employment Relations is a dynamic, accelerated program that I completed in three years. This multidisciplinary degree provided me with a deep understanding of the complex dynamics of the modern workplace, with a particular focus on the intersection of business, psychology, and organizational processes. The curriculum delved into critical areas such as workplace and leadership psychology, organizational behavior, ethics, and talent management, equipping me with the skills to effectively manage people, navigate organizational challenges, and foster positive and productive work environments.
CLIENTS + EMPLOYMENT
Working With the Best
