"The Classic"

To celebrate the launch of the Jets' 2024 "The Classic" uniform—a nod to both the 1968 championship team and the 1998-2018 design—I produced and photographed studio shoots for both creative planning purposes with models and later, several shoots with current players. I also led the creative direction for the campaign's use of film photography week-of, producing nostalgic imagery for all digital platforms. For the game itself, I additionally managed all live, in-game editing, ensuring that every image published online had a consistent film-inspired aesthetic.