top of page
Yellow Butterfly
Abstract Textures

Sarah Snyder
Brand Strategy,
Creative Leadership
& Cultural Impact

Where Strategy Meets Story

A seasoned Creative Leader with over seven years of experience evolving brand handwriting within high-stakes professional sports and culture-driven environments. I specialize in the conceptual development and visual execution of premium campaigns, translating business objectives into content-led strategies that build fan affinity. From directing celebrity and athlete talent to overseeing large-scale editorial shoots, I bridge the gap between iconic brand foundations and the next generation of consumers.

CLIENTS + EMPLOYMENT

Working With the Best

nike-4-logo-black-and-white_edited.png
NFL-Symbol-2_edited.png
Adidas-1967-logo-600x319_edited.png
New_York_Liberty_logo_edited_edited_edit
images_edited.png
109-1095724_united-states-womens-nationa
s-l1200_edited.png
San_Diego_Wave_FC_logo_edited_edited_edi

Projects + Campaigns

E_SZ1_0009_edited.jpg
E_SS1_650_1.jpg

'Legacy Collection' Launch '24
 

A three-uniform set + merchandise drop paying homage to the team's iconic "Sack Exchange" era of 1979-89.

IMG_4806 2.JPG

USWNT

Sendoff friendly for the Paris Oympics U.S. Women's National Team and honoring of  the 25th anniversary of the 1999 Women’s World Cup team that won on home soil, inspiring a nation.

IMG_4820 2.jpg
E_SS1_3404_edited_edited.jpg

"Green & White"

A 2024 nominee for Best Brand Experience by Hashtag Sports.

bottom of page